Yahila Shampoo Market Plan Discussion Paper

MKT21 – Marketing Plan Topic Outline (Proposal)

Your first (easy) written assignment will be to submit a Marketing Plan Topic outline.
Feel free to make a numbered list (#1 through #5) and submit it to me.

Here are the instructions or you can download a copy to print:
Marketing Plan Topic Proposal instructionsDownload Marketing Plan Topic Proposal instructions

Your Marketing Plan Topic outline (should only be about a page in length)

(Purpose of this assignment is to get you thinking and tomake sure the product/service is family friendly… if yourproduct/service is not appropriate, I will let you know)

You must first have a new product or service (also called an “offering”).

Specifically, answer the following questions: Feel free to make a numbered list and submit it to me.

1. What is your product or service?

1. Why have you selected this product or service? (Personal interest? Market Potential?)

1. What are the major features, benefits, advantages (F.A.B.)?

Example:

Product characteristic is…_______________ (FEATURE)
You will be able to… _______________ (ADVANTAGE)
What this means to this customer is… _______________ (BENEFIT)

1. What problems will it solve for potential customers? Put another way, what are you really selling?

REMINDER: You may have to fill a need or sometimes you have to create a need.
(example: to help the customer _________…. )

1. What is unique about your product or service? This could be justabout anything. For example, it could be a competitive advantage yourproduct or service will have, a unique way of delivering it to thecustomer, or a new way of marketing an existing product. Most likely,your product will be competing against established competitors so I willneed to see how it can be successful.

We will assume your product has already been through the research and development stage, etc.
example:If your product is a flying car, we will assume it has already beencreated and ready to begin marketing. No need to spend time on testingproduct, creating product, etc.