To prepare:

• Use a (Hospital) health care organization to be the focus of the Final Project. The (Hospital) selection can be within any type of health care organization and should reflect an actual opportunity available for change in Chicago Illinois.

• Select the Marketing of a new service (family planning) for marketing consideration.

Part 1: Executive Summary and Marketing Plan (5-Pages, 150 Points)
Create a written document that includes the following:

• Executive Summary (2-pages) that explains why the organization and project type were selected along with a justification of the importance of this effort.
• Marketing Plan (3-pages) that will be used to communicate key opportunities to the Board of Directors. Your marketing plan should reflect your selected organization and project type and may contain a variety of the following components:
  • Specific goals and SMART objectives
  • Detailed explanations of product, price, place, and promotion of the project type chosen
  • Supporting information for this initiative (For example, this may include information on the market audit, target audience, and demographics).
  • Marketing strategy and business communication standards to be used
  • Assessment of due diligence (any operational, financial, or human resources requirements needed to implement the plan)
  • Description of any benchmarks from other competitors or industries
  • Specific marketing actions
  • Specific explanations of necessary budget, revenue, and staff
  • Limitations to implementing the plan

Part 2: Board of Directors Video Presentation:

Write a detailed script to give to the board of directors 3-5 minutes in length