University of Michigan Strategic Management and Business Policy Analysis

Report is around 5 pages, including an appendix with Tables and other data.

Criteria:

Executive Summary – clear and concise on key issues and recommendations

Industry Dynamics

Performs an insightful Situation Analysis using appropriate tools or concepts Description of criterion

Specifies Opportunities Available or Penalties if problem continues

Logical Reasoning for Evaluation Criteria

Options Identified are Creative & Realistic

Options Evaluated accurately (matrix)

Recommendation addresses both tactical & strategic

Key implementation issues across functions identified

Identifies impact to Competitive Advantages & expected Competitor responses

Additional Work or Information incorporated into analysis or recommendations

Charts/Graphs Used to illustrate key points

Extremely strong critical thinking applied

Please follow the criteria and do not miss anything??