Stratford University Managerial Marketing & Market Research Discussion

Each Discussion should be 300-500 Words

Each Task should be 1-2 pages APA Style

Discussion 3: Discuss your view regarding the marketing strategy behind Amazons decision for purchasing Whole food. The link to the video and the article below: link http://www.cnbc.com/2017/06/20/the-real-reason-amazon-buying-whole-foods-terrifies-the-competition.html

Discussion 4: Discuss what is Customer Loyalty?
Topic discussion: What is customer loyalty?
How is it created, sustained, leveraged?

Discussion 5 – Course reflection
Reflect on the concepts contained in this course.
What is your main takeaway from this course? Why?
What information can you use in your current job?
What information can you use in future jobs?

Task 3: Read and address the following case study ATTACHED

Advising EMS: Should he (Brent) merge or depend on the workbook?
Read the case study and input your findings and reflection on the case.
This is due by Sunday July 7, 2019 prior to midnight EST.

Task 4: MANAGING A NETWORK OF DECENTRALIZED DISTRIBUTION CENTERS
Please read the case ATTACHED and respond to the following questions:
1. What are the challenges that the national wholesale distributor of heating and air conditioning supplies are facing in its operation?
2. As a dedicated contract carrier what Penske provides to the above company?
3. What are the impacts of:
a. Creating a central repository for transportation-related data on Centralized Management?
b. Real-time visibility on customer service?
c. Equipment Savings through optimizing the delivery network and tapping into Penske Logistics dedicated capacity, on the distributor fleet operation?

Task 5: Final Project
The Final Project for this course consists of a 2-3 page paper reflecting on your knowledge and take-away’s from your course of Managerial Marketing and Market Research. Why do you think such a course and topic is worthwhile to study and learn about. Simply input a paper on that topic and that will suffice for the final project. [Note this is very similar to the information used in Discussion 5 above.]

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