Rasmussen College how Logos Use Visual Communication and Reflection Paper

Part 1. (not longer than one page)

Image courtesy of: Starbucks logo

Image courtesy of: Walt Disney Pictures logo

Choose one of the logos above address the following points using the content from Module 6:

1. Describe the semiotic/symbolic visual elements in the logo design.
2. Discuss why having visual symbolic and iconic communication in a logo may be a good strategy to communicate visually with your targeted audience.
3. Discuss why drastically changing the visual elements in an established and successful logo such as Disney, Apple, or Nike, would have a negative effect on the emotion-based trust relationship clients have with the company.

Part 2. (max 2 pages)

Throughout this course, we have thoroughly examined the effects visuals have on viewers. We have analyzed the sensory and perceptual responses of viewers when they see media images. In a 1-2-page APA formatted paper with an additional reference page (template here), address the following:

1. Reflect on what you have learned about visuals and how they communicate.
2. Discuss how you may be able to use images and visuals to communicate in your personal life and career.
3. Summarize what you have learned about the process of visual analysis using critical reasoning and source information to identify how viewers will most likely respond to media images.
4. Provide real-life examples to explain point of view.

Support the items above by including relevant quotes and paraphrases from academic/scholarly sources.