For this assignment, we will focus on building a loyal customer base

and a product identity. This is also known as branding. Branding is the

use of a name, symbol or design to give a product a unique identity. The

“Golden Arches” of McDonald’s or the “Leaper” on a Jaguar are great

examples of branding by symbols.

Branding can lead to enhanced customer relationships because thecustomer can easily identify with a product. The brand might have a”status” associated with it, such as Ralph Lauren and having a polo ponyon your shirt. Customers view a brand as an essential element of aproduct and branding can add value to a product. Customers attachmeaning to brands and develop brand relationships.For this assignment you will need to describe how you would build abrand and enhance customer relations. For your plan, you will need toinclude the following:

• Discuss the brand image you want to convey and why
• Describe how your audience would identify with your product through branding
• Discuss how you would enhance customer relations and what tools you would use

Below are guidelines for writing your paper:

• Your paper should be at least 2 pages long and include at least 2scholarly references from the Rasmussen Online Library. Scholarlysources include academic or peer-reviewed journal articles.
• Integrate your own thoughts and ideas and connect them with researchsupport using citations from scholarly references. Demonstrate yourintegration of research by including APA formatted in-text citations atkey points throughout your paper.
• Include an APA formatted title page and reference page.