MKTG408 Atlantic International University Campaign Overview
MKTG408 Professional Application
Part 1: Campaign Theme
- Campaign theme overview
- Advertising appeal
- Advertising execution
This section of the paper should be 2 pages in length.
Part 2: Traditional Media
Creative concepts for two of the following: print, TV, radio, direct mail, outdoor. Describe the following (share existing examples if needed).
- Headline
- Copy
- Visual Elements
This section of the paper should be 2 pages in length.
Part 3: New Media
Creative concepts for two new media options. Describe the following:
- Headline
- Copy
- Visual Elements
This section of the paper should be 2 pages in length.
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 911 pages in length.
Please submit your assignment.
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