Keiser University Healthcare Fraud vs Marketing Questions
Choose a healthcare fraud case from the link below, and answer the following questions:
- Provide an overview of the fraud case. Why did it resonate with you?
- If you were the manager assigned to rebrand the company, which marketing segmentation strategy (level) would you use?
- What would you do to ensure that the fraudulent activity would never happen again? Would you create a new policy?
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