GB570 Purdue Global University ?Mercedes Benz Competitive Advantage Journal

Competitive Advantage and the Value Chain:

Describe an example of a company or organization, not discussed previously, where the focus on customer delight has a direct and long-term impact on the brand’s competitive advantage. Why did you choose this example?

Requirements:

Your reflective Journal article should consist of a minimum of three paragraphs, with at least four to five sentences per paragraph. The Journal must be concise, well-written, and demonstrate a thorough understanding of the question asked. This Journal exercise provides you the opportunity to demonstrate your knowledge of this unit’s learning.

Access the rubric

Submitting Your Journal

Please submit your Journal to the Unit 2 Journal Dropbox.

Please use Mercedes Benz