CTU Process for Developing a New Phone Product Presentation

The board has called a meeting to see how the new product for MM is coming along. Michelle calls you about the meeting.

“I like your ideas for branding the product,” she says. “I think theboard wants an overview now of the whole process we are using fordeveloping the new product. Can you do that?”
“Thanks for the comments about the branding strategy,” you say. “Itried to be creative with my approach. I’d be glad to show the board theprocess we are using to develop the new product.”
“Great,” she says. “Why don’t you do what you did last time? The10–15 slides that you presented worked well in the 30-minute time slot.”
“In the past I’ve done similar presentations and have a format thatreally works. The board has been very receptive to the flow of theinformation and I think it will work for us for this presentation too,”she adds. “I’ll instant message the information to you after ourmeeting. The flow might work for you also.”
“Great,” you respond. “I’ll get started on this first thing in the morning.”

When you get back to your office, the instant message from Michelle is on your screen. It reads:

These are the areas we need to cover in the presentation.

• Idea generation
• Idea screening
• Concept development and testing
• Marketing strategy development
• Business analysis
• Product development
• Test marketing
• Commercialization

Be sure to include the information fromour discussions on branding as part of the marketing strategydevelopment phase of the process.