Assignment

Case Study 1: Continental Airlines Flies High With Its Real-Time Data Warehouse

Read  the End of Chapter 3 Application Case entitled, “Continental Airlines  Flies High With Its Real-Time Data Warehouse,” located in the textbook.

Write a three- to four-page paper in which you:

1. Examine the Continental Airlines Go Forward plan and its business benefits.
2. Explain why it is important for an airline to use a real-time data warehouse.
3. Examine  the major differences between the traditional data warehouse and a  real-time data warehouse, as was implemented at Continental Airlines.
4. Identify  strategic advantages that Continental Airlines can derive from the  real-time system as opposed to a traditional information system and  explain why.
5. Assess the factors that contributed to the successful implementation of the real-time data warehouse.
6. Propose at least two ways that Continental Airlines can enhance the established data warehouse system in the future.
7. Use at least three quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

Your assignment must follow these formatting requirements:

• This course requires use of new Strayer Writing Standards (SWS).  The format is different from other Strayer University courses. Please  take a moment to review the SWS documentation for details.
• Be  typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; citations and references must follow SWS  or school-specific format. Check with your professor for any additional  instructions.
• Include  a cover page containing the title of the assignment, the student’s  name, the professor’s name, the course title, and the date. The cover  page and the reference page are not included in the required assignment  page length.

The specific course learning outcomes associated with this assignment are:

• Describe the role of data warehouses in the context of DSS.
• Develop a decision support solution to solve a proposed business problem.
• Use technology and information resources to research issues in data mining.
• Write  clearly and concisely about Decision Support and Business Intelligence  topics using proper writing mechanics and technical style conventions.

Discussion

Visual Analytics – Please respond to the following:

• Watch one of the following visual analytics scenarios:  
  • Visual Crime Investigator     Watch Video  Making Advanced Analytics Actionable with SAS Visual Investigator
    User: n/a – Added: 7/11/16YouTube URL: http://www.youtube.com/watch?v=boISORZCV1Y
  • Combat Insider Threats     Watch Video  Using Advanced Analytics to Combat Insider Threat
    User: n/a – Added: 11/10/16YouTube URL: http://www.youtube.com/watch?v=OiULUWrwP8k
  • Insurance Fraud Detection     Watch Video  SAS Visual Analytics Demo for Insurance Companies
    User: n/a – Added: 9/3/14YouTube URL: http://www.youtube.com/watch?v=CneV8t_uurU
• Post  the link to the video you watched. Identify the problem they were  solving by using visual analytics. Identify the three most important  aspects of the visual analytics in the video you watched and explain why  you believe they are important.
• Respond to another student’s  post. Watch the video link they posted. Explain how the three important  aspects of visual analytics identified by your classmate could be  applied to one of the industries/companies listed below.  
  • A social media company (Facebook, Twitter, Instagram, Reddit, etc.)
  • An Internet company (Amazon, Netflix, TripAdvisor, Google, Yahoo, Uber, etc.)
  • Your workplace