Capella University Analytic Methods Used to Develop Solutions to A Business Problem

OVERVIEW: Write a 3-4 page report that compares analytic methods used to develop solutions to a business problem, recommends a method, and proposes a plan for using the results of the analysis.

RESOURCES:

Wang, B. (2017). Creativity and data marketing: A practical guide to data innovation. London, UK: Kogan Page Publishers.
- Section 3.2, “Three uses for data in relation to creativity.”
Bowerman, B. L., O’Connell, R. T., & Murphree, E. S. (2017). Business statistics in practice: Using data, modeling, and analytics (8th ed.). New York, NY: McGraw-Hill.

INSTRUCTIONS:

Your Role

You are the head of the marketing department at a large financial institution. You have collected and provided the data to the analytics team and asked them to analyze the data and provide recommendations back to you.
The analytics team has returned two possible solutions. You need to review them and draft a summary of the pros and cons of both methods, as well as recommend actions and propose an implementation plan for the entire marketing department. The marketing department, as a group, will then decide on an appropriate plan of action and prepare to present that plan to the company executives. (See Attached)
The Comparison of Analytic Methods is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.
Title page.
References page.
APA-formatted references.
34 pages in addition to the title and references pages.
At least 3 supporting resources.
Written for non-analysts.

Requirements

Write a report for the marketing department that includes the following:

Compare the analytic methods used in each of the two solutions. Pay specific attention to the applicability and usability of each method.
Evaluate the appropriateness of each method for the business problem being addressed and the data being used.
Recommend one of the two solutions, and explain why the solution you recommended is the optimal one.
Propose a plan for using or implementing the results of the analysis.

Deliverable Format

Be sure you also include:

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