Boston University Module 5 Conjoint Analysis Learning Outcome
Conjoint Analysis Learning Outcome (Module 5; Paper format: Maximum 2 pages, double-spaced excluding tables and figure)
- What is the purpose of this analytic method and why is it useful?
- Briefly interpret your result. What marketing implication does your data provide?
- What is the limitation of this analytic method?
Please see the word document for the guide and excel sheet for the data.
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