Bethel University Domino Advertising and Sales Promotion Discussion
1200 words total. 3 APA cited references and reference list. PLEASE NO PLAGIARISM!!!
1.( 400 WORDS ) Select three (3) key points from the case and expand upon each of these points. What challenge is Dominos management facing?
2, ( 400 WORDS) There are a variety of promotion techniques Dominos could utilize to enhance their market share within the pizza category. If you were a Marketing Manager for Dominos which two (2) promotional techniques would you recommend to senior management? What is the rationale behind your recommendations?
3. ( 400 WORDS) The authors discuss a variety of mobile advertising platforms. Discuss two (2) mobile advertising platforms used by Dominos. How successful have these two (2) platforms been for Dominos? Provide two (2) recommendations to improve the success level.
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