1. Read Chapter 11 and 12. Reflect on the readings and identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding. (1 page)

Also, provide a response to each of the following question:

2. Some high-end retailers place their most expensive products right in the entryway of the store, where consumers will see them first, and place their more popular, better-selling items further back. Why? (1 page)

[Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion].

[Your write-up should be at least 2 pages and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review].