Azusa Pacific University Marketing Santa Fe Grill Marketing Proposal

Marketing Proposal Santa Fe Grill: Each week students will be adding new components to the ongoing case study. A breakdown of the work due each week follows:


Part A:

Title Page

         Table of Contents

         Introduction

         Segmentation of customer including:

                  Perceptual Map

                  Common characteristics of customer and trend lines

Part B:

Research Methodology including

         Descriptive variables

         Design of hypothesis (H_O and H_A)

Part C:

Research Questions

Part D:

Data Analysis  present findings from statistical ANOVA

         Present tables and graphs from SPSS

Develop company/corporate strategies based on the results of the ANOVA

Part E:

Compare and Contrast different statistical test (2 qualitative and 2 quantitative)

Present a discussion on why the ANOVA is best suited for this application

Limitations

         Conclusion with a faith integration component

Part F:

Budget proposal

Part G:

Executive Summary including

                  Research objectives

                  Concise statement of method

                  Summary of key findings

                  Conclusion

                  Recommendations

Wk. 7 Submission of Final Marketing Research Proposal

Specific Details Regarding this Week's Assignment:

1. Your paper must meet the writing standards set by APA (6th Ed.)
2. Include a completed Change Matrix* (placed immediately following the title page) regarding the changes you made to Wk. 5 Part E
3. Students are required to present a formal budget outlining the expenses of the proposed research project.
Examples of expense items include:
Time to conduct research (both the primary and secondary researcher)
Travel (air and per diem)
Transportation (local)
Editing & Proofreading, Printing
This assignment requires you to contemplate each of the expenses (and thus, line items for your proposal). The proposal you present must be detailed, realistic, and accurate.
Insert an Excel line item spreadsheet directly into your main Proposal.

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