Assignment 2 (MKT 455)
Question Description
Answer after reviewing this case.
“Samsung — Changing Strategies to Build A Global Brand”
Q.1) What role should marketing managers play in helping to formulate business-level (SBU) strategies in a large diversified firm such as Samsung? What kinds of information are marketers best able to provide as a basis for planning?
Note: Answer should be minimum 600 to 700 words. APA format.
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