Final ProjectIT Driving Business Strategy and Digital TransformationSelect an industry (your industry or another) and consider how IT systems and business strategies focusedon digital interactions can transform the way companies are doing business. IT systems can transform howa company interacts with its customers, partners, and suppliers, how employees do their work and the entirenature of how a company operates. With the concept of “digital enterprise” companies may be rethinkingtheir entire approach to doing business, relying on IT/digital systems for efficiencies, geographical reach,around the clock operations and novel ways of engaging with customers. Innovative companies are alsodisrupting traditional industries and even creating new industries – examples include Amazon (the“everything” store), Airbnb (a marketplace connecting travelers and hosts), Uber (ride-sharing), and manyothers.Your Challenge:Select a prototypical company within your selected industry (it could also be the company you are workingfor) and create a proposal on how the company can use IT technologies and systems to change the way it isdoing business and transform itself. Consider the current and long term challenges the company may befacing (competitive pressures, the need to reduce costs, the need to increase efficiencies and productivity,ability to grow and expand, evolving customer preferences and needs, etc.). Your proposal should provide acomprehensive approach to use IT technologies to address the company challenges. Outline the futurevision of how the company can be operating with the use of IT and digital technologies, and provideexamples of how the new vision will impact interactions with customers, partners, suppliers, internaloperations, and employee activities. Try to be creative and innovative in using digital technologies totransform business strategies. Explain the steps needed to implement your strategy and initiate a digitaltransformation.Create your response to this challenge as a proposal you will submit to business strategy leadership in yourselected company. Format your response as an APA paper and include a bibliography withreferences/sources you have consulted in preparing your proposal.