University Of California, Los Angeles Questions About Citigroup Bank

Using credible sources answer the following questions

1. Identify your firms competitors. Define each firms market share as well as the market shares of the top 3-5 firms. If your company competes in several markets or industries, the competitors in each market or industry you are analyzing should be identified.

2. Using your list in item 1 above, identify your firms primary competitors (emerging and existing). Justify why these firms are the primary competitors.

3. Define each primary competitors business level and corporate level strategies. The business level strategies should be classified according to Porters generic (business level) strategies. The corporate level should be classified according to the different types of corporate level strategies reviewed in class (such as related constrained, related linked, unrelated, dominant business, etc.).

4. How does each competitor achieve their strategic position? Identify each firms key resources, capabilities, products and markets served. Compare and contrast the competitors on these factors.

5. What are the implications of the above elements for: a) the industry? b) rivalry? c) your firms strategy?

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