Instructions

As a team leader in the Creative Department, you run bi-monthlystrategy and brainstorming sessions with all agency employees. Yourboss sat in on the last session and expressed mild disappointment in thegeneral lack of groundbreaking innovation by the team (though you stillmanaged to shine individually). Consequently, your boss has directedall agency employees to complete a unique exercise in creativethinking.

Your boss presented it this way: “All employees must submit anelectronic portfolio of photographs and explanations.” When the teamexpressed confusion, he clarified this way: “There should be asignificant number of photographs in your portfolio, and the photographsshould be of your real workplace items.” As final enlightenment, heoffered the following: “Placing workplace items into unique environmentsand arrangements will prompt you to reconsider and repurpose thefamiliar and mundane.”

Following your boss’s instructions, you went to your workspace and started thinking. As you pondered the tricky task ahead, you identified some elements that you considered essential to demonstrate as part of your portfolio submission:

• How technology can aid in repurposing everyday items.
• How innovative repurposings can solve problems in the workplace.
• How everyday items can be repurposed as forms of logos or branding.
• How Apollonian and Dionysian perspectives can expand creativity in the repurposing of everyday items.

With those elements in mind, you feel ready to get to work. As youpull out your camera, you remind yourself that explanations are a keypart of this project. With clever pictures and clear analysis, you canbe sure that your submission will reflect your guiding principle: Myportfolio should reveal plainly that I gave real thought andconsideration to how workplace items can be refashioned into somethingdifferent or better. You believe that everyone has natural creativity, and you’re excited to tap into yours for this endeavor.