Unit 1 Assignment: The Contemporary Value Chain Model in Action

This Assignment is an opportunity for you to relate what you learned about the Contemporary Value Chain Model to your own knowledge and experience. The purpose of the Assignment is for you to demonstrate a graduate level understanding of the direct correlation between the elements comprising the Contemporary Value Chain and the customer’s purchase experience.

Directions

1. Use the already APA formatted template in Course Documents titled “Unit 1 Assignment Template Contemporary Value Chain” as your starting point for this Assignment. Download the template and save it as your own document, for example, YourNameUnit1GB570.docx.
2. Think about a horrible purchase experience — one you will never forget and perhaps because of which you will never buy anything from that brand ever again. Perhaps you told other people how shockingly bad this purchase experience was. In your paper you will describe the experience using the directions included within the Unit 1 Assignment template.
3. Consider your Library research from the Discussion and Chapter 1 of your textbook. Internet references are not accepted for this Assignment, although you may use internet research for your own learning. At least two different sources are required to be used as references for this Assignment, one from the textbook and at least one article from the Library.
4. Think about what the (brand name) company could/should have implemented within their value chain to have ensured your experience was not bad, but instead left you with surpassed expectations (a delighted customer).
5. Write a 4–6-page paper, not including Title and Reference pages, applying at least four of the elements in the Contemporary Value Chain Model and suggest how the company can improve the customer experience by fixing value chain elements. This is your opportunity not only to see where the brand’s value chain was not working properly, but to recommend what needs to be done so future customers have delightful experiences.
6. Write your paper using first person perspective.
7. Include a conclusion summarizing the paper’s content without introducing any new information.
8. Support your response’s content with at least two separate sources, applied and cited references from a Library article and your textbook. Apply and cite no more than one referenced sentence per paragraph. Internet references are not accepted for this Unit 1 Assignment. Use APA in-text citations within the response and list the applied reference(s) at the end of the response using APA formatting. APA formatting resources are available in the Academic Resources area titled, “APA Style Central.”
9. Proofread your paper, confirm correct APA formatting, run spell check and grammar check, and proofread again. Submit your completed paper into the Unit 1 Assignment Dropbox.

Access the rubric

The bad experience was with a restaurant La Hacienda Mexican Restaurant in Greenwood, SC. I was out of town on business and i was referred to this restaurant to eat. I went order my food for take out and once i received my food i left and went to the hotel. Once i got to my room i notice some of my food was missing so i called them and began to explain i was tired and didn’t feel like coming back and i didn’t live there well they hung up so I call back to get hung up on 2 more times. After 3 times i went back and gave thm all the food back. They said on the phone they couldn’t give me the money back I had to talk to a manager that wasn’t going to be there until 8pm but in the end they had to give me my food back. I left and ended up ordering in from a different Mexican Restaurant.