case analysis concerning Google entering China

Question Description

Do not do any additional research. Use just the four sources provided.

The paper should be approximately 3-4 pages, double-spaced.

Be sure to use correct in-text APA citations for information taken from the source documents.

Begin your paper with a 150-word (maximum) summary of the actions Google took in China in 2006, 2010, and 2012. Note: this summary should describe briefly what happened, not explain why.
Your paper should continue with an analysis of Googles actions. It must address the following topics. Use headings for each section do not include the text of the questions.
(1) Who were the four most important stakeholders that Google top management needed to consider in their decision making about whether or not to expand into China? Explain why each stakeholder group is important and describe what each might expect from Google top management.
(2) From an ethical perspective, did Google make the right choice initially in 2006 to launch Google.cn and censor the search results? Why or why not? Explain your reasoning. Be specific. How did Google management communicate its decision? Do you think this was effective? Why or why not? Be specific.
(3) From an ethical perspective, did Google make the right choice in responding to what happened in 2010? Why or why not? Explain your reasoning. Be specific. How did Google management communicate its decision? Do you think this was effective? Why or why not? Be specific.
(4) From an ethical perspective, did Google make the right choice in June 2012 by adding a new feature to searches going through its Chinese-language site in Hong Kong? Why or why not? Explain your reasoning. Be specific. How did Google management communicate its decision? Do you think this was effective? Why or why not? Be specific.

Reference list:

Baker, J.S.& Tang, L., (2013), Googles Dilemma in China. In S. May (Ed.) Case Studies in
Organizational Communication: Ethical Perspectives and Practices (pp. 285-294). Thousand
Oaks, CA: Sage.
Drummond, D. (January 12, 2010), A New Approach to China, Google corporate blog, retrieved from http://googleblog.blogspot.com/2010/01/new-approac…
McDonald, J. (June 1, 2012), Google Helps Chinese Avoid Censorship, USA Today, retrieved from http://usatoday30.usatoday.com/tech/news/story/201…
Schrage, E. (February 15, 2006), Testimony of Google Inc. before the Subcommittee on Asia and the Pacific, and the Subcommittee on Africa, Global Human Rights, and International
Operations, retrieved from http://googleblog.blogspot.com/2006/02/testimony-i…

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